Public Relations Department, BCCL provides strategic and tactical communications services to the employees as well as all the stakeholders of the company according to the BCCL Media Plan. The PR Department mainly serves the company in the areas of brand promotions, interactive media management, advertisement projects, communication with stakeholders, and public relations. This Department tells the BCCL brand story to all audiences through traditional media, social media, print publications, video, and the web.
The Objective of the PR Department:
To enhance brand recognition and effectively communicate with the target audience through a well-planned media strategy that delivers the appropriate key message, at the correct time and place.
Key messages to be communicated:
BCCL’s media plan aims to communicate the key messages to its target audience, with the primary message being- “Fueling the Nation’s growth sustainably through Coking Coal with responsible mining practices.”
This key message emphasizes our unwavering commitment to fostering the growth of our nation by supplying essential coking coal to support the steel and other industrial sectors, all while ensuring a reliable source of energy. Furthermore, it underscores our relentless dedication to responsible and sustainable mining practices.
Responsibilities & Duties:
Notices / Publication
News & Media